A value proposition is understanding “what is in it for the Senior Living Community” regarding what you can provide. For example, Assisted and Independent Living Communities economic engine is being paid monthly for a resident being in the community. Each time a resident needs to leave the community because there level of care needs have intensified the senior community losses money. So the Value Proposition here is helping to “closing the back door” and help keep a resident in the communities by providing hospice and palliative care services. Research has shown that a patient on hospice lives longer that a person not on hospice. This brings GREAT Value to a senior community. There are a number of other Value Propositions that apply to Senior Communities that can lead to practical sales and marketing strategies and tactics.

This Pillar is also built using bits and pieces of the other Pillars mentioned here especially The Creating a Culture of Growth Pillar. Providing an excellent customer focused service in a Senior Community is key to growth. It takes a keen understanding on staffs’ part to know how to serve two customers. The patient and the staff in the Senior Community.